Tracking and Managing Media Assets - Getting Your Feet Wet
If you’re involved in post production, you’re probably juggling a lot of media these days; probably more media than ever before thanks to increasing shooting ratios and the prevalence of multi-camera productions. Some people say that 30% of time taken in the edit suite is spent searching for things, but with so many files, are you able to find what you are looking for using Apple’s Spotlight or Windows Explorer?
Modern file-based cameras store a multitude of data along with the shot that can be useful when searching in the future. However, it’s nearly impossible to search by descriptive metadata with OS level search tools. There is simply too much data that operating systems don’t know how to handle.
Maybe you’ve looked at media asset management systems only to be frightened away by a combination of sticker shock and/or concerns around successful implementation in your organization. Can you find tool that works equally well in any editing environment? Something that won’t burden your team with unnecessary rules and structure that they’ll ignore when working to a deadline? It’s true that there are many forms of asset management systems out there: MAM, PAM, - DAM! How do you make sense of it all and avoid making a mistake that takes your finely tuned crew in the wrong direction?