What's your story?

Sotry Book Post Storage Guide Oct 2016Most of us got into this business because we loved the process of telling a story through image and sound. We love creating the suspension of disbelief that draws the viewer into the narrative, and adds to the enjoyment of watching television and film for entertainment. When I was starting out, I was editing corporate video for the manufacturing and biotech industry, and there were only snippets of dramatic effect that I could add to an otherwise dry product. Still I always tried to insert something that would capture the viewer’s interest and tell a story.

Knowing that our systems are at the core of hundreds of creative productions, produced for the sole purpose of telling a story on the big screen and small (and extra small), we get to live vicariously through our customers. However, there’s more than one story at work in every facility. There’s a concept at work in the production at hand, and there’s the story of how it’s being created. I realized this when I was in NY managing the engineering for multiple in-house clients. When things went wrong, the gasps and cries in the hallways would put dramatic actors to shame. When the hero (sometimes that was me) got everything working again, it was like the dragon had been slayed and peace returned to the village.

So where does the tale begin? If we look at this as a true narrative, it would be the introduction of the protagonist, the production itself. You bid and win the job, have the planning meeting and hear about the delivery of the assets and the timing of the different phases of the edit. Then the story branches off - sub-plots in the audio suite, some advanced GFX or 3D modeling rears up as a requirement. By the final act – high res conform and finish, you see the end in sight and hope it will be a happy one.

By the end of the story the talent, creative tools or infrastructure could prove to be the hero, or the villain. It’s up to the facility manager to make these disparate resources sing in harmony. When they do, conflict is avoided, and end results are more predictable. Many of our customers have this type of story. It’s a little boring when there’s no villain to hate or hero to call, but our customers like it that way. Take a look at the new article where I draw these parallels to help facilities determine the best shared storage solution for them.

-James McKenna, VP Marketing & Pre-Sales Engineering