Facilis Provides Shared Storage Heartbeat in Dubai Media Incorporated’s New Collaborative Media Production Facility


DMI invests in latest media storage and production technology to empower new Emirati media generation


DMI Case Study 2HUDSON, MA (September  15 , 2015) – Facilis, a leading international supplier of cost-effective, high performance shared storage systems and dynamic workflow solutions for the film, broadcast and AV markets, has announced the successful delivery of a 96TB TerraBlock shared storage system to UAE state-owned broadcaster, Dubai Media Incorporated (DMI). The TerraBlock system is positioned at the heart of DMI’s new media management and content creation facility, which has been designed, installed and commissioned by systems integration specialists, Dubai-based Wecom Global. The entire system became operational in early 2015.

With a combination of TV, radio and press outlets, DMI has developed a pioneering reputation in new digital media operations in the Arab world. It attracts a large and growing international audience through its ability to break news swiftly through its multi-platform publishing operations.

A new production workflow enables entirely new and radically different collaborative working practices within the broadcaster’s creative department. Two Facilis TerraBlock 48TB systems work in unison to dynamically power a workflow where content is ingested and then edited on any number of 80 client workstations using Adobe Premier. The workflow around the facility is managed by a CATDV Media Asset Management (MAM) where material is taken from the shared storage system and worked upon simultaneously by multiple editors in an entirely transparent fashion.

Once completed, files are transferred to an archiving system which is supplied by StorageDNA. Facilis and StorageDNA have a strong track record providing shared storage and LTO LTFS archiving technologies in creative media environments as together they deliver faster and more cost-effective media pipelines. TerraBlock is the leading high bandwidth shared storage system for post production and content creation, while DNA Evolution’s LTO LTFS technology streamlines archiving and archive asset management, and offers advanced media workflows from LTO tape. Close integration between the TerraBlock and the archive enables editors to quickly and intuitively access material from the archive and drag it back into the production workflow.

“Our brief to Wecom Global was, starting with a blank canvas, to create a production workflow that enabled our talented production team to work quickly, efficiently and, most importantly, collaboratively,” commented Saleh Lootah, CTO at Dubai Media Incorporated. “The system has been up and running for just a short period but already we’re seeing big advantages to this shared storage approach. Thanks to TerraBlock, our staff are working together in ways that previously was unimaginable.”

Wecom Global sees great potential for integrating the Facilis shared storage workflow into many broadcast and post production operations throughout the Middle East region. “In TerraBlock, Facilis Technology has created a highly effective and cost-efficient shared storage platform with sufficient bandwidth to support hundreds of users working in a totally collaborative way,” commented Manoj Bhatia, Managing Director at Wecom Global. “It’s ability to integrate Adobe, Avid, Smoke and many other post tools within a unified platform creates real efficiencies and supports operators throughout a broadcast facility.”

About Facilis Technology

Founded in 2003, Massachusetts-based Facilis Technology, Inc. designs and builds affordable, high-capacity, turnkey shared storage and archiving solutions for collaborative media production networks in the film, television, education and audiovisual markets. Its production-proven solutions are fast and intuitive –making it easier for creative professionals to collaborate and work more efficiently. Flexible, scalable and compatible with industry-standard creative solutions, Facilis’ products blend seamlessly into any studio environment –boutique, mid-size or large –and have been installed in more than 3,000 facilities worldwide.

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